Social Media Content Engine

Approval takes days in email

A team writes captions, makes images, and prepares posts for the right accounts and times. Then approval moves into email, where a draft, a change request, and another version can keep the thread running for days. The client and team rarely see the same state of the work, and more posts demand more writers, designers, and approval rounds.

From plan to branded draft

I built a studio for first drafts and a board for the decisions that follow. The operator enters a topic, networks, and visual direction in one row. The studio creates captions and images from the brand kit and recent work.

Each draft reaches the board with its source context and status. Move it to approved and the portal records its schedule. Move it to revision with a note and a rewritten draft returns to the same card. You can review the work without opening an editor or starting another email thread.

Approval stays with the reviewer

A guard compares claims with the brief and rejects unsupported stats, prices, and quotes before review. A person still checks and approves the post. The decision record keeps the reviewer, exact draft, meaning, and permitted next action together.

Spending is capped at four levels, with a live meter and kill switch. Direct Facebook, Instagram, and LinkedIn publishing stays disabled until Meta and LinkedIn app authorization is complete. Controlled posts must also confirm identity, permissions, delivery, and evidence capture on each network.

One board through every revision

The production portal gives the team one place to plan, generate, review, revise, schedule, and document content. Drafts, review notes, decisions, and evidence stay together as the work changes. Repeated handoffs are reduced, and approval remains visible.

Planning and scheduling state are available while direct publishing awaits authorization. The board keeps that status clear, so a prepared post and a published post remain distinct.

Frequently asked questions

Can one portal prepare content for several social networks?

Yes. It prepares and schedules content for Facebook, Instagram, and LinkedIn, with each network on the board. Direct publishing stays disabled until Meta and LinkedIn authorization is complete and controlled posts pass on every network.

How does the studio keep generated drafts tied to the brief?

A guard checks the draft against the brief and rejects unsupported stats, prices, and quotes before review. A person checks the resulting post and controls approval.

How do revisions work without opening an editor?

Move the card to revision and leave a note. A new draft returns to the same card, keeping the decision, instruction, and evidence together.

What must happen before direct social publishing is enabled?

Meta and LinkedIn app authorization must be complete. Controlled posts must pass checks for identity, permissions, delivery, and evidence capture. Planning, generation, review, revision, scheduling state, and cost controls are already available.